In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. The costs associated with the growing online economy are trending toward zero at an incredible rate.

Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. 000015 cents per transistor—effectively too cheap to price). Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.