"It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the broadest sense of the word. com"Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit.

Fewer still- one, to be exact-can boast his own action figure. . In the nearly ten years since his first bestseller, Godin has become a marketing phenom with a string of titles, including Purple Cow, Unleashing the Ideavirus, and his newest, Tribes.

. com"The marketing expert is a demigod on the Web, a bestselling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger.