Onward: How Starbucks Fought for Its Life without Losing Its Soulby Howard Schultz, Joanne GordonFirst published: 2007★★★★☆3.8(11,119 ratings)Genres & SubjectsCoffeeOrganizational changeStarbucks Coffee CompanyMarketingCoffee industryLeadershipnyt:hardcover_business_books=2011-08-27Find Similar BooksBuy on AmazonView on Goodreads