Cover of The Paradox of Choice: Why More Is Less by Barry Schwartz

The Paradox of Choice: Why More Is Less

by Barry Schwartz

First published:

★★★★3.8(20,990 ratings)

About This Book

CANNING THE SHELVES OF MY LOCAL SUPERMARKET RECENTLY, I found 85 different varieties and brands of crackers.

In the spirit of [Alvin Toffler](/authors/OL433058A)’s [*Future Shock*](/works/OL2869043W), a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. S. We assume that more choice means better options and greater satisfaction.

But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being.

In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

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