Marketing, case studies Books
Discover the best marketing, case studies books in our collection.
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Purple Cow: Transform Your Business by Being Remarkable
2003
The Glass Castle
2005
Tuesdays with Morrie
1997
In Cold Blood
1965
The Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America
2003
Brain on Fire: My Month of Madness
2012
Helter Skelter: The True Story of the Manson Murders
1974
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2011
The Amityville Horror
1977
Lucky
1999
Same Kind of Different as Me
2005
The Spirit Catches You and You Fall Down: A Hmong Child, Her American Doctors, and the Collision of Two Cultures
1997
Columbine
2009
Collapse: How Societies Choose to Fail or Succeed
2004
Nothing to Envy: Ordinary Lives in North Korea
2009
Half the Sky: Turning Oppression into Opportunity for Women Worldwide
2008
Touching the Void: The True Story of One Man's Miraculous Survival
1988
Thunderstruck
2006
An Invisible Thread: The True Story of an 11-Year-Old Panhandler, a Busy Sales Executive, and an Unlikely Meeting with Destiny
2010
Reviving Ophelia: Saving the Selves of Adolescent Girls
1994
Manhunt: The 12-Day Chase for Lincoln's Killer
2006
The Zookeeper's Wife
2007
Barbarians at the Gate: The Fall of RJR Nabisco
1990
Better: A Surgeon's Notes on Performance
2007
The Onion Field
1973
Founders at Work: Stories of Startups' Early Days
2001
The Long Tail: Why the Future of Business is Selling Less of More
2006
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991
When Rabbit Howls
1980
Zodiac
1986
She Said Yes: The Unlikely Martyrdom of Cassie Bernall
1999
Drinking: A Love Story
1996
The Personal MBA: Master the Art of Business
2010
In the Kingdom of Ice: The Grand and Terrible Polar Voyage of the USS Jeannette
2014
Contagious: Why Things Catch On
2013
Onward: How Starbucks Fought for Its Life without Losing Its Soul
2007
An Anthropologist on Mars: Seven Paradoxical Tales
1995
Free: The Future of a Radical Price
2009
The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
2003
There are No Children Here: The Story of Two Boys Growing Up in the Other America
1991
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
2014
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
1993
Sleepers
1995
Blackout: Remembering the Things I Drank to Forget
2015
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
2005
Random Family: Love, Drugs, Trouble, and Coming of Age in the Bronx
2003
Ghettoside: A True Story of Murder in America
2015
Dibs in Search of Self
1964
Wiseguy
1985
The Center Cannot Hold: My Journey Through Madness
2007
Hope: A Memoir of Survival in Cleveland
2015
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